what is oneworld?
Project one world is the first big project I got assigned at Media College. One world is a magazine that focusses on current news topics in the world. The briefing was to create a wordmark, cover and two spreads. There were articles provided and it was important that the style of everything I created matched that article.
mindmap article
process
I started this project by picking a brand value that suited the brand One world. And I chose connection because One world is all about connecting people to stories from around the world. From here I made a mindmap about the things I associated with my chosen article. I also made the sketches for my wordmark which all in their own way symbolise connection to me.
chosen sketch
sketches wordmark
finalyse
In the final version of the wordmark (which was made in illustrator) I chose to close the hole in both the letter “E” and “D”, this was to further emphasize the brand value of connection. I also chose to still make it feel like it was hand written because the article is about the younger generation and it tied into how a child would write.
cover
opening spread
following spread
I worked out the cover illustration in Procreate on my I-pad. I hadn’t worked with procreate much before this so it was a bit of a struggle to figure out but I am actually quite pleased with the end result. I wanted to work with lots of color to show that sense of youthfulness. When you take a look at the spreads theres a very stark difference there and that is absolutely intentional. I wanted to show that harshness of what it is to grow up as a young person in this world where the world is falling apart around us. That’s also why the font used for the heading has a sort of deteriorating look to it. The text on the cover and the spreads were all made in InDesing and the images were all edited in Photoshop.